Chunky’s Top Tips for Getting Noticed *For the right reasons
1) Speak the language of your target audience.
I’ve found that the more like a human I behave, the more fans I get; I attract people to me who feel I ‘speak their language’. When you mirror your audiences’ style, they are more likely to connect with you. When you avoid speaking in jargon or using abbreviations they won’t recognise, you make them feel more comfortable and in control.
2) Be consistent with image.
My brand is everything and I’ll make it clear to my team they’re not to mess with it! Image is important. It builds recognition, trust and loyalty. Set up an in-house guide to your Brand, making sure all team members know exactly how they’re responsible for protecting it.
3) Be the Leader of the Pack.
This is pure animal instinct. If the dogs in the park are all playing with a particular dog, I’m going to want to play too. I’m going to see him as someone to follow. So let your audience know how popular you are; don’t be modest and keep your testimonials to yourself, pin them on your walls, whether those are literal walls where clients will see them, or your Facebook wall. Shout about your successes.
4) Build your Credibility for referrals
People trust referrals. I didn’t used to like my kibbles mix, but I must say since Oreo’s been eating mine it seems far more appealing. And that’s the thing isn’t it? When we know someone’s found a great food place or a fabulous doggy-parlour, we want to try it too. We want that same experience and we’ll be happy to try something new if a friend we trust recommends it. Think about your network and who you’ve built credibility with; some will be previous clients that will be only too happy to recommend you to their network, provided you’re building credibility with them.
5) Get your reputation out there!
I’ve noticed that humans respect experience and knowledge and they like to work with experts; they enjoy the feeling that comes with watching someone who knows what they’re doing and that sense that ‘it’s all going to be okay if they’re working on it’. I’ve also noticed that humans are not great at showing off; they don’t like to say ‘look at us and what we’ve got to offer. Look at how good we are at what we do.’ Be brave and break this pattern, let your reputation start winning you clients. Show off a little.
So that’s it for today pups! Go out into the World and get yourself noticed; you deserve the attention.