How to prepare for a business expo – A guide for the exhibitor
Exhibiting at a business show for the first (or second, third or even tenth!) time can feel a little daunting. When it is expected to be a large event, the most common worries are “Will I get noticed?” “Will anyone actually come to speak to me?” “Will I get my money’s worth” and usually “Will people only come to my stand if I have sweets, then leave again?” All valid questions, but with the right preparation, you can totally make the most of the event and get a lot out of it.
Here are Crown Litho Design and Print, we specialise in helping businesses get exhibition stands and the printed marketing they need to stand out from the crowd (so we have you sorted there), but what are our other tips to make sure you get the most out of a business exhibition?
- Engage with the organisers.
The best way to get in the good books (and potentially get some extra goodies, like being able to blog on the site or even have some of your marketing material in their visitor bags) is by engaging with the organisers. Share the event with contacts, get people to sign up, tweet with them and make them feel your excitement for the event. We recommend doing this at least 4 weeks in advance of the event, if not more.
- Connect with the speakers.
At most business expos there will be speakers, to jazz up the expo and to get attendees fired up for the event. Find the list of the speakers and when they are scheduled to talk and engage with them. Share your excitement about the event, ask them if they have any tips for preparing, and then, go for gold, ask if they’d like to have a chat before or after their talk. Even getting a conversation started with these high flyers for the event will help you to get noticed.
- Engage with attendees or people using social media for the event.
Nowadays, most events have a hashtag on Twitter and an event page or group on Facebook. Be the brand that has engaged with the event. Don’t shout and sell yourself to everyone and anyone, just share your excitement, what you are looking forward to, and have conversations with people. You can then connect with them and potentially organise a meeting or a catch-up at your stand. Be laid back about it and you will definitely get people to come and see you.
- Blog about the event, and share your stand number!
So many people forget to tell their customers or potential people who would benefit from visiting your stand about where they will be. Don’t you be one of them! Ensure everyone knows your stand number, what you will be doing there and how they can connect with you. Will you be having a competition, or will you be offering mini-workshops on the day to help people with any questions around your industry?
Of course, we highly recommend you prepare by having lots of printed marketing materials, as well as a way for people to leave their details, either a business card bowl or a sign up form for them to fill in (and don’t forget to ask if they’d like to be on your e-newsletter list!).
Let us know if you have any tips or questions about how to get prepared for an exhibition, in the comments below.